June 19, 2013 | Yes Magazine | Jeff Rousset
This is the largest expansion of community radio in U.S. history. It’s also the biggest—and maybe the last—chance for grassroots groups to get on air.
Nonprofits, labor unions, and community groups have a one-time-only chance this year to own the broadcast airwaves. The FCC has just released free applications for thousands of new noncommercial FM radio licenses. These community radio stations can reach listeners in a radius of 2 to 10 miles, and generate their broadcast signal on just 100 watts—the amount of power consumed by a light bulb.
In some cities—like Chicago, Miami, and Philadelphia—a single low power FM station could reach more than 100,000 listeners. Across the country, millions of people will be tuning into these new stations as they go on air over the next few years. Integrating new technology like video and web streaming could give these local radio stations global multimedia reach.
This is the largest expansion of community radio in United States history. It’s also the biggest chance, and probably the final major opportunity, for grassroots groups to get on air.
We are supporting hundreds of groups to build community radio stations across the country. We’re working with some big partners—like the NAACP, Greenpeace, the National Council of La Raza, and the Communications Workers of America—to get the word out to their constituencies. Prometheus has already helped hundreds of groups, including the Coalition of Immokalee Workers, to build stations as tools for social justice organizing and community expression. We're ready to help more groups get on air.
As the billionaire Koch brothers plan to buy up more of the nation’s media to push their right-wing agenda, now is the time to build progressive media. And with the Internet dominated by large corporations working with government spy agencies like the NSA, radio is a strategic tool for movements and advocates to add to their communications toolbox.
Jeff Roussette wrote this article for YES! Magazine, a national, nonprofit media organization that fuses powerful ideas with practical actions. He's the national organizer for Prometheus Radio Project.