|© Natural Society|
|Natural Society | Jul 10, 2014 | Elizabeth Renter|
Food consumers across North America seem to be getting more in tune with where their meals come from and what is used in their production. Most people delving into the ‘natural world’ have heard of the GMO battle lines, the benefits of eating organic, and the resurgence of small local farmers selling their wares in markets. But that doesn’t mean everyone has their facts straight. A new study indicates confusion over labels like “local” and “organic”, basic terms used in everyday conversations about health and food.
According to the study “U.S. and Canadian Consumer Perception of Local and Organic Terminology,” 17% of more than 2,500 American surveyed believed the terms “local” and “organic” could be used interchangeably, that they indicated the same thing when used to identify foods.
This is troubling for many reasons. But first, some clarification: