|Watts Up With That | Sep 13, 2014 | Anthony Watts|
Here is the fake forecast video, sponsored by the World Meteorological Organization (part of the U.N.):
It doesn’t look like their ratings and viewers will rebound any time soon, much like global warming itself, which is now in an extended pause that may last as long as 30 years.
DirecTV dropped the Weather Channel for about three months earlier this year after failing to come to an agreement about how much the network should be paid in affiliate fees. The Weather Channel agreed to cut back on its reality programming to include more local weather updates when DirecTV agreed to a new deal in April.Maybe “Fat guys in the Woods” (yes that is really a TWC show) will save them:
DirecTV, with 20 million subscribers, had pushed for a reduction of more than 20 percent in the fees it pays the Weather Channel, which had asked for an increase of 1 cent a month per subscriber.
The Weather Channel, based in Atlanta, averaged 13 cents a month per subscriber in 2013 and in 2012, according to estimates from researcher SNL Kagan. It averaged 214,000 daily viewers in 2013, down from 264,000 in 2011, according to data provided by Nielsen.
Bloomberg also mentions that “the companies that own The Weather Channel—including Bain Capital, Blackstone, and NBC Universal—appear to be in the beginning stages of talks to sell the Atlanta-based weather behemoth”.
The billion dollar question is: who would buy it? NBCUniversal bought TWC in 2008 for about $3.5 billion. They’d be lucky to get half of that today in a sale, and any potential buyer would be even luckier to see any profit from it after the sale. Maybe Al Jazerra?