Happy Breast Cancer Industry Month! Bring On the
Highly Questionable Profit-Driven Alliances! In what's being touted as
the most egregious example
ever of the pinkwashing of cancer in the name of profit, Susan G.
Komen, America's largest and sketchiest breast cancer organization, has
partnered with Baker Hughes, one of the world’s largest oilfield
companies, to introduce a thousand hand-painted pink drill bits "for the
cure," thus facilitating a thousand fracking operations emitting a host
of toxic chemicals, including benzene and formaldehyde, known to lead to leukemia and - yes! - breast cancer. The Frack-For-the Cure campaign by Baker Hughes, whose mission statement enthuses they are "looking forward to the next 100 years of working (to) continue expanding the limits" of oil and gas drilling, boasts the oil giant is "doing our bit"
to end cancer "forever." Their bit! A pun! Get it? The best response to
this surreal travesty comes from Breast Cancer Action, which has long
fought a corporate pinkwashing effort producing everything from pink soup cans to pink NFL gear, by arguing that "cancer is not a color." They thanked both
companies for "partnering on the most ludicrous piece of pink sh*t
they've seen all year – 1,000 shiny pink drill bits" to be used to
transmit their "special toxic mix" of chemicals into our drinking water.
"BCAction commended Baker Hughes and
Komen for their ingenious pinkwashing profit cycle, whereby Baker Hughes
helps fuel breast cancer while Komen raises millions of dollars to try
to cure it."
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