|Common Dreams | Oct 10, 2014 | Abby Zimet|
Happy Breast Cancer Industry Month! Bring On the Highly Questionable Profit-Driven Alliances! In what's being touted as the most egregious example ever of the pinkwashing of cancer in the name of profit, Susan G. Komen, America's largest and sketchiest breast cancer organization, has partnered with Baker Hughes, one of the world’s largest oilfield companies, to introduce a thousand hand-painted pink drill bits "for the cure," thus facilitating a thousand fracking operations emitting a host of toxic chemicals, including benzene and formaldehyde, known to lead to leukemia and - yes! - breast cancer. The Frack-For-the Cure campaign by Baker Hughes, whose mission statement enthuses they are "looking forward to the next 100 years of working (to) continue expanding the limits" of oil and gas drilling, boasts the oil giant is "doing our bit" to end cancer "forever." Their bit! A pun! Get it? The best response to this surreal travesty comes from Breast Cancer Action, which has long fought a corporate pinkwashing effort producing everything from pink soup cans to pink NFL gear, by arguing that "cancer is not a color." They thanked both companies for "partnering on the most ludicrous piece of pink sh*t they've seen all year – 1,000 shiny pink drill bits" to be used to transmit their "special toxic mix" of chemicals into our drinking water.
"BCAction commended Baker Hughes and Komen for their ingenious pinkwashing profit cycle, whereby Baker Hughes helps fuel breast cancer while Komen raises millions of dollars to try to cure it."